tag:blogger.com,1999:blog-68827275134887361362011-04-21T07:13:12.024-12:00A UK freelance copywriter blogs, probably only occasionally.Nigelhttp://www.blogger.com/profile/00467569247015073749noreply@blogger.comBlogger11100tag:blogger.com,1999:blog-6882727513488736136.post-44327471352249851472007-02-14T05:22:00.000-12:002007-02-14T06:11:57.809-12:00I'm a big fan of Google Adwords. OK, your copywriting competitors get click-happy on your ads all day long, and it's pretty darned expensive. But I see it as a sort of fixed cost for my copywriting business. Yes, it's going to cost me £300 every month, and some bad things will happen, but it <span style="font-style: italic;">will</span> bring in £X of copywriting business. So long as X is not less than £300, we're clear to go.<br /><br />I've been doing Adwords for about three years now, using general terms like copywriting, copywriter and 'freelance' variants. But, being slightly dumb, I hadn't registered that you could enter up to 50 variants <span style="font-style: italic;">of each ad</span>. Now this is a form of split-testing, which has always interested me. And Google does the hard work, by promoting the best-performing ads. I've got seven copywriting and copywriter variants running. So far, the one with the typo is winning.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6882727513488736136-4432747135224985147?l=copywritinguk.blogspot.com' alt='' /></div>Nigelhttp://www.blogger.com/profile/00467569247015073749noreply@blogger.com0