I'm a big fan of Google Adwords. OK, your copywriting competitors get click-happy on your ads all day long, and it's pretty darned expensive. But I see it as a sort of fixed cost for my copywriting business. Yes, it's going to cost me £300 every month, and some bad things will happen, but it will bring in £X of copywriting business. So long as X is not less than £300, we're clear to go.
I've been doing Adwords for about three years now, using general terms like copywriting, copywriter and 'freelance' variants. But, being slightly dumb, I hadn't registered that you could enter up to 50 variants of each ad. Now this is a form of split-testing, which has always interested me. And Google does the hard work, by promoting the best-performing ads. I've got seven copywriting and copywriter variants running. So far, the one with the typo is winning.
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